When Helen Tudor suggests something, it usually works. So when I stumbled across her book, and then her podcast, both talking about spirituality, I sat up and listened. Before long, I was thinking about my ideal client in a completely different way.

What if fewer applications actually meant better recruitment? When candidates understand the reality of a role and decide it isn’t for them, that can be a successful outcome. But our advertising metrics don’t always see it that way.

If advertising platforms can see who progressed, who was interviewed and who was hired, we can start asking much better questions about what recruitment success actually looks like.

My old boss had a personal brand before personal brands were a thing. But almost none of it exists online. It got me thinking about social media, reputation and why showing up matters.

A stray cat, a small animal rescue and a low-cost neutering scheme. Sometimes using what you already know to help someone else can make more of a difference than you expect.

Just because something has always been done a certain way doesn’t mean it’s still the best way to do it. Meet the Cheryl Syndrome - and the question that’s stuck with me throughout my career: why are we doing it like this?

A round-up of the recruitment media changes, market shifts and useful things I think are genuinely worth knowing - from Guardian Jobs and Indeed Premium to employer branding and better recruitment data.