ABOUT

Hello. I’m Helen.

I live and work in Wakefield but my clients are nationwide.

Helen- the founder of Market'ere - in front of some Andy Warhol prints, sat at her desk.

I'm not the loudest person in the room.

I'm also not a polished salesperson and you'll rarely find me volunteering to stand up and present to a room full of people.

But sit me down with someone who's got a problem and I'm completely different. I love helping people get unstuck - making sense of what’s going on, spotting opportunities and helping good people, and good businesses, get seen.

I listen. I ask questions. And usually, somewhere during that conversation, I've already started thinking about what could work better.

I’ve been told throughout my career that I just “get it.” I think what that really means is that I’m good at getting underneath a problem, joining the dots and working out what actually needs doing.

And then I like getting on with it.

EXPERIENCE

25+ years of getting stuck in.

I've spent more than 25 years working across marketing, recruitment advertising, media planning and campaign delivery, mostly in smaller agencies where you didn't have a department for everything.

You pitched in.

So my job has encompassed pretty much everything: meeting clients, planning media, writing copy, building campaigns, working on websites, managing suppliers, analysing results and sorting out the inevitable problems along the way.

I’ve worked with organisations big and small, from household names and national employers to independent businesses where the person I’m talking to is also the person making the tea.

Different budgets. Different problems. Same basic principle: understand what you’re trying to achieve before deciding what you need.

SOME OF THE BRANDS I’VE WORKED WITH

A diagram showing the companies that Helen has worked with over recent years, including Center Parcs, PDSA, DPD, the Heart of Yorkshire Education Group, NFU Mutual, and BSW Group

How I work.

I ask questions.

I take the time to understand the problem before recommending the answer.

Sometimes the thing you think you need isn’t actually the thing that will fix it. I’d rather work that out at the beginning than take your money for something that won’t help.

I stay involved.

You’ll deal with me and I’ll stay close to your business, so the thinking doesn’t get lost along the way.

I’m quite happy talking strategy one minute and getting stuck into the actual work the next. In fact, that’s generally how I prefer it.

I know when to bring someone else in.

I don’t pretend to be brilliant at everything.

Over the years I’ve built a network of people I know and trust across design, digital, web, SEO, media and other specialist areas. If we need them, I’ll bring them in.

It’s about having the right people around the table, not trying to do everything myself.

What are you actually trying to achieve?

What’s getting in the way?

And what’s the most sensible way to sort it?

That’s how I think. And how I work.

The bits that make me your Market’ere.

  • A Yorkshire Sunset over rolling green hills with stone walls and scattered trees, with a distant plateau in the background and pink wildflowers in the foreground.

    Yorkshire, born and bred

    I’m straightforward, practical and not particularly interested in making things sound more complicated than they need to be.

    I’ll tell you if I don’t think something is worth the money. I’ll say if I don’t know the answer. And if I think there’s a better way of doing something, I’ll probably tell you that too.

    I like getting to know the businesses and people I work with. I ask a lot of questions, occasionally swear, and genuinely care whether what we’re doing is useful.

    There’s no carefully polished agency persona here. What you see is pretty much what you get.

  • A work desk with notebooks, pens, a smartphone, a laptop showing charts, a potted plant, cups of coffee, and colorful sticky notes with handwritten notes, set in natural light.

    I know recruitment marketing inside out.

    I’ve worked with everything from small independent businesses recruiting one person to national employers managing complex campaigns and significant media budgets.

    I know the platforms, the media and the numbers, but more importantly I know that applications on a report don’t necessarily mean you’re solving the recruitment problem.

    I’ll question where the budget is going, whether the right people are seeing the job, what happens after they click and whether something genuinely needs more spend - or simply needs fixing.

    Recruitment marketing is a big part of my background and remains one of my specialist areas.

  • Desk with two tangled ropes, a plant in a polka dot pot, a framed photo of a girl with pink headband covering her nose, notebooks, pink pen, and a container with pens. Sunlight streams through the window.

    I like making things better.

    That’s really what sits behind Market’ere.

    I like understanding a business, spotting the thing that’s getting in the way and working out what we can actually do about it.

    Sometimes that’s a bigger piece of marketing work. Sometimes it’s a campaign that needs sorting out, a website that needs making sense of, an idea that needs turning into something useful or a job that’s been sitting on somebody’s list for six months.

    And sometimes you simply need another experienced person around the table who’ll ask the questions, have an opinion and help you work out what happens next.

Away from work…

I’m usually happiest outside - walking, running, cycling, or spending time at my allotment. I like practical things, fresh air, and getting stuck in, which probably says a lot about how I work too.